How to Sell Your Personal Training Services Boldy
If you’ve ever hopped onto a consult call and felt your throat tighten the moment pricing came up… you’re in good company.
Most trainers step into independence with confidence in their coaching—but not always in the conversations that bring clients through the door.
This week’s episode of The Solo Trainer Podcast digs into that exact struggle. And honestly? It might be the most helpful conversation you hear all month.
I sat down with Terrell (“Sell with Trell”), a strength coach and sales mentor who teaches women in fitness how to sell in a calm, grounded way—without turning into a version of themselves they don’t recognize. She built her own successful training business, and now helps other coaches create steadier income through conversations that feel natural.
If you’re still figuring out how to talk about your services without bracing for impact, this episode is absolutely worth your time.
Why Sales Feels So Hard for Independent Trainers
Here’s the truth most trainers don’t say out loud:
Selling feels strange because it exposes us.
You’re not just sharing prices—you’re sharing your work, your approach, and the care you put into helping people change their lives. That can stir up some very real nerves.
And when nerves show up, we tend to do one of two things:
- Overcompensate with too much talking, too much explaining
- Or pull back and undersell what we actually offer
Terrell and I get into both sides of this and talk about why those reactions happen—and how to shift away from them.
A Sales Call That Feels Like a Conversation, Not a Performance
One of my favorite parts of the episode is where we walk through what a sales call should feel like: a coaching conversation.
Not a pitch.
Not a performance.
Not a race to “close.”
A simple conversation where you:
- Build rapport
- Ask better questions
- Listen for what isn’t being said
- And help someone decide whether working with you makes sense
That alone removes a lot of the pressure.
We also talk about the intake step Terrell uses before every call—something trainers can easily adopt. It helps you show up steady instead of keyed up.
The Hardest Moment: Sharing Your Pricing
Let’s be honest: this is the part that gets every trainer sweating.
In the episode, we unpack:
- Why the silence after sharing your pricing feels so uncomfortable
- Why you want to “save” the other person
- And why staying quiet is often the most respectful thing you can do
This section alone is worth watching if pricing has ever made you question your confidence.
When Someone Isn’t the Right Fit
We also talk about something trainers rarely admit: sometimes your gut tells you the client isn’t a match.
And ignoring that feeling usually leads to burnout later.
Knowing how to recognize that early—and communicate it kindly—protects both you and the person on the other end of the call.
A Steady Habit That Makes Selling Easier
Selling gets easier when it’s not reserved for “big moments.” Terrell shares a tiny daily habit that trains you to stay calm during calls by staying grounded during the rest of your week.
It’s simple. It’s doable. And it builds confidence from the inside out.
Why You Should Watch the Full Episode
If you want to:
- Feel more confident talking about your services
- Stop rambling through pricing conversations
- Understand where objections really come from
- And find a selling approach that matches who you are as a coach
…this episode will give you clarity you can use today.
Connect With Terrell
If you want more support on this topic:
- Instagram: @sellwithtrell
- Freebie: Brave Sales Revival LIVE
You can tune in on your favorite platform:
