How to Create a Sustainable Independent Personal Training Business

I’m thrilled to share this week’s episode because it’s all about what it truly takes to build a sustainable personal training business. When I stepped away from the gym, I knew I wanted more than random clients, burnout cycles, and guesswork—I wanted a business I could rely on year after year. This episode walks you through the five key actions that helped me create a sustainable personal training business with consistency, confidence, and long-term success.

When I first stepped out on my own, I didn’t have a brand, a marketing plan, or a magic formula. What I did have was a desire to help people and a refusal to go back to burnout. Through a lot of learning, experimenting, and refining, I discovered the core skills every independent trainer must master: generating the right leads, confidently closing sales, and delivering such a great experience that clients stay for the long run.

In this episode, I break down the five key actions that helped me master those three pillars and build a business I love waking up to.

Here’s what you’ll learn:

  • Why referrals (not social media) became my fastest source of growth
  • How confident pricing helped attract committed, ideal clients
  • The sales process I rely on to convert conversations into paying clients
  • The programming structure that keeps clients progressing and renewing
  • The service mindset that leads to loyalty, retention, and endless word-of-mouth

If you’re tired of spinning your wheels—wondering where clients will come from, second-guessing your rates, or worrying about how to grow without burning out—this episode will give you clarity and a proven direction to move forward.

You can listen now on your favorite platform:

👉 Listen on Spotify

👉 Listen on Apple Podcast

This podcast exists to help you build a business that lasts—not just one that pays the bills for a few months. And if there’s a topic you’d love for me to cover in a future episode, send it my way. I’d love to hear what would serve you best.

Here's to the great that awaits!

"Jen" with image of a headshot of a redhead lady. The chick behind The Solo Trainer.
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  • Make the money you deserve?

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